Life’s pretty good.
And with Vitality Life Insurance, you can get 5 more years of it.
In the five months following this campaign launch, sales rose 31% while searches for the brand increased 21%.
It won 2025’s Marketing Week Award for Excellence in Financial Services.
If that doesn’t make life worth living for, then I don’t know what will…
Made with Jake Fisk + Danny Symes
We’re into added time…
We also created a social series: ‘Reliving Added Time’, where we made use of Vitality’s sponsorship of AFC Bournemouth and recruited die-hard fans to recreate added time winners in front of the goalscorers.
5 years of added time 🩷
4 phone cameras 🤳
3 Premier League Players 🏟️
2 Bournemouth fans 🍒
1 hour to capture it all ⏱️