The most important place
you’ve never heard of.

Naseby is a sleepy little village nestled in rural Northamptonshire.
It’s also the site of an important battle during the English Civil war - a battle which the Royalists lost.
Naseby can genuinely lay claim to be the catalyst for Parliamentary democracy
as well as a whole host of other important things like the British Army and the Bank of England.

Problem is: nobody has ever heard of it.
The Battlefield trust enlisted us to help get people visiting their website and get to know Naseby.

I was sent on a literal field trip to visit the site.
“The most important place you’ve never heard of” came about from my conversation with the tour guide.

I developed a new logo, tone of voice, and a set of ads across print, digital and DM.
And now I wait for it to crop up as a question in the Pub quiz on Tuesday.