Powerball is a new game from The National Lottery where the jackpot rolls to a billion and beyond.
But most people can’t think past
paying off a mortgage or going on a nice holiday.
So our ads gave them some thought starters for what they might do with Powerball Money.
We created a completely fresh style compared to the rest of their portfolio, from visuals to voiceover, pacing to personality.
Made with Sarah Lisgo + Agatha O’Neil
Oooft. That’s a lot of money…
The jackpot just keeps on rollin’, baby.
So we needed a structure that could be easily updated, three times a week.
I noticed that everybody who got briefed on the project would react differently, from disbelief to disgust.
So we spent several days locked in a sound studio capturing real people and their real reactions
and emerged with 800 files.
The best ones were always the first take.
