Tango — Liam Wilson

Time to tango.

Tango was two weeks away from being de-listed by the supermarkets.
Turns out, people born after the millennium hadn’t seen those famous ads from yesteryear and weren’t buying any of the orange fizzy stuff.

Which was awkward. But not as awkward as these ads…

Campaign Big
IPA Effectiveness Bronze
Pick of the Week

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We created ‘Awk Eye’- a lens on Snapchat that allowed people to capture awkward moments.

And the Awkward Orange. A filter for when you just want to explode from the awkwardness around you.

We created hundreds of gifs to help people express awkwardness, confusion, and sarcasm in their group chats.

Green Flag

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